Dungeons & Dragons:
Devil Deals
Led a large-scale experiential marketing installation for Dungeons & Dragons at the Lucca Comics & Games Festival in Italy. I conceptualized all interactive elements and created the budget, then traveled to Lucca to lead the Italian installation team through setup in a historical dungeon. The experience combined DMX lighting design, ambient sound design, and a projection mapped animated finale. I also created several large-scale banners for print across the event.
Built With
Beyond the Living Room
Dungeons & Dragons wanted to bring together new, old, and never-before D&D gamers at the largest gaming convention in Europe, and connect them to the game beyond their living room.
A Quest Through a Real Dungeon
As the Mt. Rushmore of role-playing games, with a dedicated fanbase and expansive history of lore, D&D needed something that would rekindle the magic for seasoned players and inspire new fans from attendees who'd never played before. Working with Dungeon Masters, campaign veterans, and interactive immersive gaming experts, GreatCo developed a quest in the spirit of LARPing to achieve a refreshing, enthralling take on D&D.
The quest, "Devil's Deal," was designed with six mini challenges taking place throughout the city of Lucca as well as in an actual 16th century dungeon, incorporating highly recognizable props, authentic decor, and vibrant cosplayers to guide, cajole, and entertain guests along the way.
Regardless of one's initial interest in D&D, "Devil's Deal" gave guests a chance to play at any level, experience the world of D&D outside the character sheet, and leave with visions of 20-sided dice.
